About Jadiez
Jadiez is an online jewellery brand offering a diverse collection of jewellery for men and women across New Zealand and Australia.
Its range includes 18K gold-filled jewellery, Sovereign rings and pendants, necklaces, bracelets, earrings, statement rings and culturally inspired jewellery designs. The brand combines classic jewellery influences with modern styling, creating pieces suitable for everyday wear, gifting and statement looks.
With products ranging from elegant women’s jewellery to bold men’s Sovereign and signet pieces, Jadiez needed a Shopify experience capable of presenting a large and varied catalogue without sacrificing brand identity or usability.
Challenges
Jadiez faced several key challenges affecting the store’s shopping experience, conversion potential, and scalability:
1. The store needed a more premium jewellery-focused design to better reflect the brand and product quality.
2. A growing range of rings, necklaces, bracelets, earrings, and Sovereign jewellery required clearer collection organization.
3. Product discovery needed improvement through better navigation, collection structure, and merchandising.
4. Product pages required stronger details, sizing, shipping, care, and trust information to support purchase decisions.
5. The store needed clearer shipping, support, checkout, and policy messaging to build customer confidence in New Zealand and Australia.
Finally, Jadiez needed a stronger SEO structure across products and collections to improve organic search visibility.
Our Shopify Solution
WorknSolution approached the Jadiez project as a complete Shopify eCommerce optimization
rather than simply changing the appearance of the website.
Solution
WorknSolution implemented the following improvements to strengthen Jadiez’s Shopify store performance, usability, and customer experience:
Shopify Theme Redesign:
Improved the store’s visual design, navigation, and overall jewellery shopping experience.
Collection Optimization:
Organized rings, necklaces, bracelets, earrings, and Sovereign products into clearer collections.
Product Page Enhancements:
Improved product details, sizing, shipping information, care guidance, and trust elements.
Mobile Optimization:
Refined the store layout for a smoother shopping experience across mobile devices.
Conversion Optimization:
Improved calls to action, product discovery, and the customer journey from collection to checkout.
SEO Optimization:
Enhanced product titles, collection structure, metadata, and keyword targeting for better search visibility.
Trust & Checkout Improvements:
Strengthened shipping, payment, support, and policy messaging to increase customer confidence.
Performance Optimization:
Improved storefront structure and usability to support faster, more scalable eCommerce growth.
Impact
The Shopify store improvements resulted in strong sales activity and customer engagement during the reporting period:
$12,614.40 in gross sales was generated during the period, showing healthy overall store performance.
132 orders were recorded, reflecting consistent customer purchasing activity.
136 orders were fulfilled, demonstrating active and efficient order processing.
A 9.67% returning customer rate indicates repeat purchasing and growing customer retention.
Overall, the improved shopping experience, product presentation, and streamlined customer journey helped create a stronger foundation for continued sales and scalable eCommerce growth.